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Start brief

Startup branding · 26 cities

Branding agency for startups: one brief, the ideal agency.

Describe your branding project once – in detail. We check your brief and forward it to the ideal branding agency for your scope, budget, industry and city. You get a proposal instead of questionnaires.

  • Free for startups
  • Matched with the ideal agency
  • No unpaid pitches
  • 5 languages

What you can brief

  • Brand strategy & positioning
  • Naming & corporate wording
  • Logo & corporate design
  • Business stationery
  • Website, web portal & e-commerce
  • App & product design (UX/UI)
  • Pitch deck & investors
  • Marketing, campaigns & editorial
  • Packaging design
  • Trade-fair booth, signage & space
  • Launch, film & photo
  • PR & communications
  • Employer branding & culture
  • Ongoing support (per month)

From the first name idea to the trade-fair booth.

Why a detailed brief?

Branding agencies spend hours on enquiries they cannot quote. Founders wait weeks for a vague price. A good brief fixes both.

✗ The usual enquiry

  • «Hi, we need a logo. What does it cost?»
  • 2–3 calls just to understand the project
  • Price ranges from 2,000 to 60,000
  • Weeks before a real proposal

✓ A StartupBrander brief

  • Stage, market, scope and deliverables
  • Budget range and whether it is approved
  • Deadline and who decides
  • Agencies can send a concrete proposal right away

Everything a branding agency does

14 service areas with 100 individual services – each with a detailed page and its own questionnaire.

Brand strategy & positioning

The foundation of every brand: what your startup stands for, for whom – and why people should choose you over the competition.

Naming & corporate wording

A name that is easy to remember, pronounce, protect and register as a domain – and a language that makes your brand recognisable.

Logo & corporate design

Everything people see of your brand: from the logo, colours and fonts to the rules for using them.

Business stationery

The things every customer gets their hands on – designed consistently and with all legally required company details.

Website, web portal & e-commerce

From a landing page to a web portal with customer login – designed, built and set up to turn visitors into customers.

App & product design (UX/UI)

Brand and product must feel like one: the app is often the touchpoint your customers see most.

Pitch deck & investors

Investors see hundreds of decks. Design will not save a weak story – but it makes a strong story clear and credible.

Marketing, campaigns & editorial

The brand in everyday use: campaigns, content and templates that make your startup visible – and let your team keep going on its own.

Packaging design

For consumer products the packaging is the brand – on the shelf, in the online shop and in the unboxing video.

Trade-fair booth, signage & space

The brand in physical space: at the trade fair, in the office, on the facade and on the company car.

Launch, film & photo

A launch people notice: campaign, film, photos and event around the moment your startup or product goes to market.

PR & communications

The right media, the right message, the right moment – from the funding announcement to crisis communication.

Employer branding & culture

Hiring is often the bottleneck of a growing startup – the brand has to convince future employees, too.

Ongoing support (per month)

The real work starts after the launch: a fixed monthly budget keeps the brand consistent while your startup grows.

Read the guide: what does a branding agency do? →

How it works

Fill in the brief

About 10 minutes. Only the questions that matter for the services you choose.

We check it

Every brief is read by a person. If something is missing, we ask before forwarding it.

The ideal agency

We pick the agency that best fits scope, budget, industry and location – and forward your brief there.

The agency gets in touch

The agency contacts you directly. The contract is between you and the agency.

Are you a branding agency?

Receive pre-qualified briefs from startups in your city – with scope, budget, deadline and decision makers, before the first call. Write to us:

info@startupbrander.com

Frequently asked questions

What does StartupBrander.com cost?
Nothing for startups. The brief and the matching are free and without obligation.
Who are the agencies?
Independent branding agencies and studios in or near your city – or remote agencies if you prefer. We only forward your brief with your consent – to the one agency that fits best.
Why so many questions?
Because every missing answer costs you a call later. Agencies can only quote precisely if they know scope, budget and timing. Only the questions for the services you choose are shown.
Do I have to state a budget?
It helps a lot. Agencies adapt the scope to the budget. If you are unsure, choose «not defined yet – please advise».
Do agencies have to pitch for free?
No. We do not forward requests for unpaid creative pitches. Agencies send a proposal and references, not free designs.

Your branding brief

About 10 minutes. The more precise your answers, the more precise the proposal – and the fewer calls you need.

Take a break any time – your answers are saved automatically in this browser. Close the window and continue later.

1. Your startup

The basics every agency asks first.

Stage

Business model

Target markets

2. What you need

From strategy and logo to web portal, app and trade-fair booth.

What do you need? Tick everything that applies. Grouped the way branding agencies structure their services. Not sure where to start? Select the essential kit – you can add or remove items afterwards.

Your package – estimated priceTick items to see an estimate.

★ = essential kit every startup needs

Brand strategy & positioning

Naming & corporate wording

Logo & corporate design

Business stationery

Website, web portal & e-commerce

App & product design (UX/UI)

Pitch deck & investors

Marketing, campaigns & editorial

Packaging design

Trade-fair booth, signage & space

Launch, film & photo

PR & communications

Employer branding & culture

Ongoing support (per month)

Non-binding guide value for concept, design and set-up by an agency or studio, excl. VAT, printing, production, media and third-party costs. The agency quotes the exact price.

3. Starting point

What exists already and where the brand should go.

Why now? The trigger for the project.

What already exists?

What must stay?

at least 20 characters

Brand characterMove the sliders – the middle means «no preference».

PlayfulSerious
ClassicModern
AffordablePremium
UnderstatedBold
Warm & humanTechnical & precise
4. Budget & timing

The two questions that decide whether an agency can help you.

Budget for this project Excl. VAT. A realistic range saves everyone time – agencies scale the scope to it.

Is the budget approved?

Payment models you are open to

How fixed is the deadline?

5. Working together

So you are matched with agencies that work the way you do.

Who makes the final decision?

How do you want to choose an agency?We do not forward requests for unpaid creative pitches.

Location of the agency

Preferred agency size

Experience with agencies

6. Contact

Who the agencies should talk to.

Preferred first contact

Your answers are saved in this browser until you send the brief.